Board Youth Non-Profit

Snowboarding is an expensive sport to get into, which is its main barrier to entry. Whether that is the price of the equipment or the lift tickets to the hill itself, that is where Board Youth comes into play. I wanted to design a brand for a non-profit that helps underprivileged youth get into a sport they might not normally be able to play. Being in Minnesota, there aren’t a lot of activities to do in the winter, but there is snowboarding, which is a sport I fell in love with and wanted to make an idea that gives back to the community that gave me so much.