Amazon Grocery

This was a project with Amazon, specifically, the Amazon Grocery brand. Where we worked with a thought-out style guide. Within the design process, there were still many choices being made. First choice was usually color, where we would look at what name brands are doing and if there was a main color for a certain product. Otherwise, we would follow suit with the color we thought would fit with the product best. The layout with the hierarchy was usually the next step, figuring out what the best-selling point is with the name, and then flexing descriptions into subtext and then even smaller text for any needed callouts.

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Art Directed: Kirstin Stahl
Photo Direction: Erin Rose
Designed by: Me